/ overview
YOGABODY is a digital wellness platform offering yoga-based courses and programs designed to help people move better, feel stronger and stay healthy as they age. As the business and its digital products grew, the experience became increasingly fragmented, creating the need for a more cohesive product ecosystem.
/ my role
As Head of Design, I led the redesign of YOGABODY’s digital ecosystem. My work covered the marketing website, sales pages, checkout, cross-platform learning platform, mobile apps, design system and branding for a new product. The objective was to create a more consistent and intuitive experience while establishing a scalable design foundation for future products.
The Ecosystem
YOGABODY wasn’t a single application. It was a connected ecosystem of products supporting users from their first visit to everyday learning. My role was to bring consistency across every touchpoint while allowing the platform to continue evolving.
Project Goals
Create a Consistent Ecosystem
Unify the experience across all digital touchpoints.
Improve Learning Experience
Design a modern cross-platform learning experience for web, iOS and Android.
Increase Conversions
Simplify the purchase journey and improve checkout performance.
Build for Future Growth
Create a scalable design system and visual foundation for future products
Landing & Sales Pages
eLearning Platform
Mobile App
Checkout Experience
A streamlined checkout designed to reduce friction and create a faster path to purchase across desktop and mobile.
Design System
Final Word
Over the course of the project, I helped transform YOGABODY into a more cohesive digital ecosystem spanning marketing, commerce and learning.
My role covered the entire design process, from UX and interface design to branding and design systems, creating a scalable foundation for future growth.